STRATEGY
/ˈstradəjē/
a plan of action or policy designed to achieve a major or overall aim
Pillars of the Process
Unlock & Add Value
Properties are often seen as stand alone buildings, and neglect their surrounding environment. We aim to capture value already apparent in a market place by aggressive and disciplined asset management combined with strategic value-add improvements that enable a building to live in perfect harmony with its environment.
Re-Position
A key aspect of value-add enhancement is re-positioning the asset as to appeal to a new target demographic. Our strategic improvements often include cosmetic upgrades, structural upgrades, and in some cases overhauls of existing spaces to modify an area's purpose.
Re-Brand
Our brand is our strength. Once value has been captured and an asset re-positioned, we double down on marketing efforts and re-branding of the particular asset to tactically capture market share and appeal to tenant demographics, as well as attract sensible exit opportunities.
VALUE
Investment Focused. Value Centered.
We understand that a real-estate asset is not simply a building to be managed. It is an opportunity. An opportunity to create value through strategic management and deliberate value-add initiatives. We approach everything we do with our investors in mind, and use out-of-the-box thinking and problem solving to derive maximum value out of all investments. It takes an executable plan, and a willingness to put in the work required, to extract an asset's value to it's full capacity.
